International Marketing. Heriot-Watt University

The programme acknowledges the changing role of international marketing, blends contemporary and traditional practice, and gives you the required knowledge and skills to adopt an integrated approach toward creative problem solving and strategic decision making in marketing management.

The international aspect is embedded into the programme through use of case-studies, debates, discussions and research papers that consider international dimensions. Wherever possible this is also given direct relevance to students on the programme by reference to their home countries.